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Arrow men's
Art Direction | Styling | Photography | Digital design
Concept to delivery for Arrow -USA campaign for work from home series.
Focused on shirts and top wear as a mini-movement on wearing shorts under shirts for Zoom calls, the creative direction aimed at striking a cord with the Covid-19 related changes in work culture.
Work I created for the campaign:
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Manage the creative process from concept to completion
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Art and concept design pitch and approvals
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Choose wardrobe, props and set up
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Styling and garment co-ordination
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Post production graphic design
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