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Arrow men's

Art Direction | Styling | Photography | Digital design

Concept to delivery for Arrow -USA campaign for work from home series.

Focused on shirts and top wear as a mini-movement on wearing shorts under shirts for Zoom calls, the creative direction aimed at striking a cord with the Covid-19 related changes in work culture.

Work I created for the campaign:

  • Manage the creative process from concept to completion

  • Art and concept design pitch and approvals

  • Choose wardrobe, props and set up

  • Styling and garment co-ordination

  • Post production graphic design

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