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Max fashions

Art Direction | Styling | Photography

This campaign was for summer line for men and women's wear.

I focused on the high trend millennial pink and combined with tropical shadows and plants as subtle styling elements. These help being out the modern minimal look as the intended end-result of the campaign images.

Work I created for the campaign:

  • Manage the creative process from concept to completion

  • Art and concept design pitch and approvals

  • Choose wardrobe, props and set up

  • Styling and garment co-ordination

  • Photography, editing and post production

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