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Max Fashions

Styling | Art Direction | Digital Design

Approached by Max fashion of landmark group to shoot their summer collection, I looked no further than going with the tone-on-tone method. To shoot the smart range of men's and womenswear. Created a small story of images which was to be used across website and social media platforms. Shot in a subdued yet creative way with a high fashion sensitivity the creatives tell a story of pink as an unisex color and minimal fashion.​

Project deliverables for millenial pink Spring /Summer '18 collection for UAE's leading retail brand:

  • Art Direction 

  • Styling

  • Facebook Carousel

  • Landing Page

  • Email Creatives

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