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Max fashions

Photography | Art Direction | Editing

This campaign was the launch of a capsule collection for women's streetwear focused on dark hues and a highlight of stripes.

I chose a midnight blue backdrop that was edited to create tints and a frame to capture moods and prints and also the stripes from the garments.

The creatives help generate 2 X clicks over other similar campaigns.

Work I created for the campaign:

  • Photography & Art direction

  • Manage the creative process from concept to completion

  • Choose wardrobe, props and set up

  • Photo editing treatment and execution

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