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Max fashions
Photography | Art Direction | Editing
This campaign was the launch of a capsule collection for women's streetwear focused on dark hues and a highlight of stripes.
I chose a midnight blue backdrop that was edited to create tints and a frame to capture moods and prints and also the stripes from the garments.
The creatives help generate 2 X clicks over other similar campaigns.
Work I created for the campaign:
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Photography & Art direction
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Manage the creative process from concept to completion
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Choose wardrobe, props and set up
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Photo editing treatment and execution
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