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Denim bottom collection

Apparel design and development

The design and development of Ed Hardy’s seasonal collection of women’s fashion denim bottoms combines bold, grungy aesthetics with modern denim silhouettes. Featuring high-waisted skinnies, relaxed fits, and distressed finishes, the collection blends premium denim with edgy details and unique embellishments. From classic indigos to bleached, worn-in washes, each piece offers both style and comfort, ensuring versatility for day-to-night wear. This collection captures Ed Hardy’s rebellious spirit, delivering denim that makes a statement with a raw, unapologetic vibe.

​Deliverables:

  • Denim Wash Concepts & Fabric Selection: Develop mood boards with wash techniques and select denim sorts to reflect Ed Hardy’s bold aesthetic.

  • Sample Production: Create 10–15 denim samples with different washes and distressing, testing for shrinkage and durability across varios fabrics.

  • Grading & Fit Sessions: Conduct fit sessions on models to ensure proper sizing and comfort, with grading adjustments as needed.

  • Wash Testing & Rollout: Finalize wash durability, color retention, and fabric performance, then complete production and launch schedule aligned with marketing plans.

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© Abhisek Mukherjee 2021. All Rights Reserved.

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