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Max Fashions

Styling | Art Direction | Digital Design

Max Fashion was first established in 2004 in the Middle East, in Abu Dhabi. The year 2006 saw the India launch of the brand with its first store in India.

Max, at present, is the largest fashion brand in the Middle East, North Africa, South East Asia & India, with close to 400 stores encompassing 8.5 million sq.ft., across 19 countries 

Catering to the mid-market segment, Max has its own private label clothing for men women and children along with footwear, home and accessories, and sees an average footfall of over 100,000 customers every day.

Work I created at Max fashions:

  • Concept to delivery of in-season capsule campaign

  • Styling and art direction

  • Photography editing and layout design

  • Advertising assets for print and web such as banners, social and marketing collaterals

  • Email design — optimizing all assets for mobile engagement platforms

Creatives generated 3 X more clicks and engagement than LY campaign by the brand. The use of catchy colors along with the visual break and trend helped achieve positive results.

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