Print design
lllustrations | Patterns
Music
Musical influences,gain momentum across kidswear, contributing to a retro vibe in magazine editorials and at brands such as Raspberry Plum and The Middle Daughter.
As a counterbalance to unsettling times, communicate themes of positivity, love and togetherness.
Why? Retro music themes take hold in editorials for Kinda Magazine, Luna Mag and Mini Maven, fuelled by the desire for nostalgia during challenging times.
How? Micro-geometric patterns sit with wavy stripes to move on perennial core prints. Inspired by record covers and Mixtapes for a retro feel using colors that radiate positivity.
Retro Boheme
Increasing consumer interest in longer-lasting garments drives a resurgence in vintage looks. Developed from summer sprigged florals, bandanarepeats and folky boho prints with a #gentleretropalette and a vintage slant.
Why? Repurposed retro looks are on the rise, as extending garment longevity influences collections. Naturally, this is prominent in the transitional seasons, moving from S/S 20's boho update to the renewed folk and head-to-toe bandanastyles in Pre-Fall 20.
How? Opt for golden browns with warm orange highlights. Combine #paisley with bohemian florals for loose summer dresses. Appeal to younger markets with an injection of #Celestral inspired by traditional batik printing.
Modern Marble
Trending on the A/W 20/21 catwalks, digital interpretations of #marbling are set to hit the mainstream. Organic #spacerace vibes are reimagined through a #digitalfilter, creating optical distortions and #geometric prints.
Why? All-over prints create the biggest impact while graphic placements decline. Seen at the A/W 20/21 trade shows and catwalks, #marbling will be a key textural print
How? Apply a #digitalfilter to highly saturated interpretations aimed at the younger market. Use a bright summer palette for mid-season drops
Second Skin
Exotic skins have a decorative feel with natural markings emphasised by bright colourations and equatorial tones for a younger commercial appeal.
Why? Reptile skin is definitely having a bold moment in womenswear, spotted from the streets to trade shows, taking the spotlight away from the flurry of florals for Pre-Summer 19.Early indications show reptile print has increased by five times YOY to hold 4.3% of printed activewear apparel.
How? Tapping into the Eco Active direction, we draw graphic inspiration from the reptile skin. Play with scale, perspective and colour to create a close-to-season commercial alternative to camo. Fantasy snakeskin colourways in muted hues along with more natural cosmetic nudes update conventional camouflage prints
